Don’t be “Out of Sight Out of Mind”

It might be true that absence makes the heart grow fonder but when it comes to your business the reverse of this is true. Out of sight, out of mind is the maxim to remember when it comes to advertising and marketing. Make sure you don’t get forgotten…

Your job as a business owner is to ensure people think of YOU first when they need your service or goods, and the only way to do that is to make sure you stay in their minds all year round.

Re-enforce your brand as much and as often as you can and remind people that you are out there.

Not only will you attract new customers you’ll also remind your past customers to recommend you to their friends, or use your services/buy from you again themselves.

  • Make a list of what you could do to remind people about your services
  • Tick which of these you do right now
  • Choose two or three that you’re not yet doing, and decide to start them within the next 4 weeks.

If a business isn’t growing it’s shrinking – it can’t just stand still.

So NOW is a good time to focus on growing your business – don’t leave it until things get too tough before taking action.


Advertising in Local Dragon directories, giving out flyers, business cards, business networking, shop & vehicle signage – they all work together. Use at least 5 different ways to attract new customers – and be sure to keep putting your name out there all year round.

That way,  when your potential customers are ready to buy, they’ll think of YOU!!

If you are self employed or run a business in North West Wales, you can advertise your business with Your Local Dragon directories and reach over 54,000 properties – month after month, all year round.


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