A few things you might be wondering about…
How often do the directories go out?
Our directories are delivered within a 6-7 week distribution cycle covering two calendar months, targeting each household six times per year thanks to our hardworking GPS tracked team and Royal Mail.
What if I advertise in more than one Magazine?
With a 2nd Magazine, you get 15% off both. If you choose 3 magazines it’s 25% off all three. With 4 or more you get 33% to 50% off each one. Visit our Advertise With Us page to check out our prices.
What's the minimum booking I can make?
The minimum is two consecutive months and we invoice this as in 2 x monthly instalments to cover the print and delivery over the 2 month distribution cycle. Most advertisers choose 6 or 12 months and get lower prices with all year round results. Once they see the results people usually convert to a lower priced longer term booking!
How many homes do you deliver to?
Over every 2 month distribution campaign we print and deliver to165,000 individual homes in total!
In Anglesey/Gwynedd, Conwy, and Denbighshire (3 regions) we have our own team of mature GPS tracked delivery people. Within each region we deliver an average of 12,500 magazines per month to homes and, rather than deliver to the same homes every time, our team deliver to different homes every other month, therefore doubling the response rate for you. So across each of the three GPS delivered regions we deliver to 25,000 individual homes over every 2 months. That’s a total of 75,000 individual homes across these 3 regions. (In each of the towns and villages we target, our team deliver to most homes.)
In Flintshire, the Wirral and Cheshire borders (6 regions) during every 2 month cycle we contract Royal Mail to deliver to all the homes within our named postcode sectors. Across these six regions Royal Mail are contracted to deliver to total of just over 90,000 individual homes. That’s an average of 15,000 homes per region every 2 months (equivalent to an alternating delivery to 7500 homes per region, per month). The advantage of using Royal Mail is that they can deliver to ‘harder to reach’ rural properties in these wealthy regions of North Wales, the Wirral and near the Cheshire border.
How can I be sure that the directories will be delivered?
On every GPS delivery route we use GPS Tracking on our own distributors so we know where and when they are delivering. This gives us a high level of quality control so that you can be sure that the directories are being delivered exactly when & where they should be. Many of our distributors are keen walkers and use their Local Dragon deliveries as part of their fitness regime! They get paid to keep fit! On the Royal Mail routes we trust that they do the job to a high standard and we contract them to deliver to all the household addresses within the postcode sectors we choose. They are the experts. They have the manpower and infrastructure to deliver to homes quickly and efficiently – they do it every day, all year round!
How do I know which size advert is right for my business?
Choosing the correct advert size depends on your average sale value (ROI), your budget and your business type.
- 1/8th Page Advert (6cm wide x 4.5cm tall) is suitable for a small business wanting to have their contact details handy month after month over the long term such as a ‘One Man Band’ tradesman
- A Quarter Page Ad (6cm wide x 9cm tall) is great for someone who is self-employed or maybe employs one other person, who needs to attract enough regular enquiries to maintain their small business.
- A Half Page Ad (12.5cm wide x 9cm tall) is ideal for a small business with regular client retention- such as a beautician or restaurant- or who offer services such as carpet supply & fit, or garden landscaper who wants exposure in the area because they employ staff and they want a relatively high response rate.
- A Full Page Ad (12.5cm wide x 19cm tall) is great for a medium business wanting high exposure or for businesses with high transaction values such as kitchen installers, builders, and double glazing services.
- Prime Pages ( Back, Inside Front & Back , Pages 3, 4, 5, 6, 7,8, 9, 10, 11 and Centre Pages) are for giving your business high exposure and excellent brand recognition.
How much is it?
I don't know how to make an advert- can you help?
Don’t worry if you don’t have a logo or any idea about what to put on an advert. We’ve been designing effective adverts for many years so we can design a great advert for you! We proof it to you and you check it and approve it before it goes to print.
We know how people use our publications and how to create adverts that work specifically within our magazines. After you’ve booked your advert the design is included in the price. You can send us your business card or give us precise details if you prefer – or you can simply guide us to your website or Facebook page, and we’ll do the rest! We might just need you to send an image or two if you’ve chosen a larger sized advert.
Yes, as long as you provide your correct email address we’ll send it to you for approval.
How do I pay for my advert, and what are the payment terms?
Our advertised rates assume you set up an automatic direct debit which is set up at the time of booking. This reduces paperwork and makes life easier all round. If you pay by card, bank transfer or cheque please ADD £20pm to the advertised rate card.
Our standard payment terms are 14 days from invoice date.
These are just a few of the most common things people ask us and we know this website may not cover exactly what you wanted to know about our services. We’re friendly dragons, so just give us a call or drop us an email – we’d love to hear from you…