Hello, we are Jared Pegler and Andrea Monteith…

After working together in the design, print, and magazine marketing industry for a number of years, in May 2011 we created our first “Your Local Dragon Directories”.

Small beginnings

It all began on Anglesey in May 2011.

At the time no one was offering a high quality, regular house- to-house letterbox delivery services for local businesses on Anglesey. Local trades, services and businesses desperately needed to get themselves out of the doldrums after the financial crisis, and we felt that really locally targeted advertising would help.

At the 2011 census when we first started the magazines, there were 29,400 households in Anglesey, with 68% of those being owner occupied. So we decided to launch three different “directory style” magazines in different parts of Anglesey, inviting local businesses to use our magazines to advertise their products and services.

We had both been involved with a ‘public pick up’ magazine in the past, but we checked with advertisers and they preferred letterbox distributions. Local tradespeople and business owners felt house to house deliveries worked far better than public pickup. We also felt there would be less wastage.

House to House delivery

So we hand delivered our new publications, doing our best to target owner occupied properties wherever we could. Not only did we put together the magazines we also delivered them door to door ourselves, with help from family members. (Thank you!!)

This brought brilliant responses, with the maximum effectiveness for many of our new advertisers who were tradespeople offering maintenance and repairs on domestic properties.

The responses from the home owners was really positive too, and our advertisers started to get calls straight away. Soon people were looking forward to getting the Local Dragon through the door, and we knew exactly how well the public were interacting with the magazines, because we delivered the books ourselves, and chatted with home owners to find out what they thought of the magazines.

What advertisers and residents say about us…

  • Complete WillsWills & Estate Planning

    I am delighted with the response I am getting from ‘Your Local Dragon’ in Flintshire. Very happy.  Tony Kershaw

  • LR Nash Windows LtdUPVC Windows, Doors & Conservatories

    Good results year after year & good customer service. Leigh Nash

  • Anglesey Mobility ServicesMobility Services

    Your Local Dragon is without doubt the most successful form of local advertising I do! Patrick Hywel

  • Transform Your KitchenKitchen Installation

    The responses I get from Local Dragon are brilliant. We continue to get really good enquiries from our adverts in Local Dragon year after year, and the customer service is spot on – friendly and professional. It works well for us. Jim McDonough

  • Blue Print ArchitectureArchitect Services

    We’re really happy with the advert. Thank you for taking the time to check in to find out if everything is running smoothly. I am very impressed with the level and quality of service Local Dragon have provided. -Lisa

  • Easy PC TuitionComputer Tuition

    My ad continues to work and I'd say it's now the single biggest income generator for me.  My website is second, but as few of my customers are online already, it's taken a pandemic for that to happen! Many thanks for all you do.  Catherine Jackson

  • Green Cross LandscapingLandscaping Services

    Thank you for the ad. Good value and it brings results - which is what really matters!

  • Zero Dry TimeCarpet Cleaning

    I get calls all year round and notice the Local Dragon books in lots of the houses I visit.

  • WO RobertsPlastering & Decorating

    Happy with my advert. It works well for me. Excellent service.

No sooner had we finished our first door to door delivery campaign our advertisers were asking if we could also deliver to houses in some of the smaller rural villages of Anglesey. Although these tiny villages were difficult to deliver to, it meant over 50% of the owner occupied houses on Anglesey regularly get a Local Dragon directory through their letterbox.

It didn’t stop there!

Within a year, businesses from Bangor, Caernarfon and Llanfairfechan were asking when were we going to launch a similar magazine for them. We decided to deliver to even more households with one large regional publication, offering even better advertising opportunities for local businesses – and that’s when things really took off!


People Love Your Local Dragon

Connecting communities whilst
helping & supporting local businesses…

Handy * Useful * Popular

ACCESS TO THE ONLINE VERSIONS IS CURRENTLY UNAVAILABLE. PLEASE ACCEPT OUR APOLOGIES

Six North Wales and three Cheshire magazines for advertising in 2022…

Eleven years down the line we now deliver Local Dragon Directories directly through household letterboxes to towns and villages across North Wales and near the Cheshire Wirral border. This is due to continuous demand from businesses and householders alike.

Around 300,000 householders regularly get a Local Dragon magazine posted through their letterbox! Throughout the year we publish 9 different regional titles. There are six different advertising magazines in North Wales, and three advertising magazines in Cheshire & Wirral borders.

When you advertise with us, we provide your first professional advert design FREE, and your details are included in our free online publications and online directory listings for as long as your advert continues to run. And for as long as you continue advertise your business with Local Dragon our online services can provide links to your social media and website pages too -.

Advertising in a single Local Dragon publication in North Wales, Wirral or Cheshire, works extremely well for small to medium sized businesses. However, for businesses and tradespeople who want even more response we offer generous discounts with multiple areas. This is ideal if you operate a bigger business, are ready to grow your business, or offer higher transaction value services such as Upvc window installation, kitchen or bathroom installation, roofing, building or landscape gardening.

If you talk to our regular advertisers they’ll tell you they love what we do because they get such good responses from keeping their advert running in our magazines, year after year.

People love Local Dragon
People love Local Dragon

If & when you need a higher response rate than you normally get from your current advertising elsewhere, we’re here for you…

Talk to our friendly team

Give us a call to find out more. One of our team will ask you about your specific business and what you need, and they’ll help you to choose the best option for your requirements.

We offer you high volume door to door advertising in North Wales Magazines and Cheshire magazines that works, and we’d love you to try out our services for yourself. However if we feel your product or service is very niche and might not get the results we normally expect, we’ll let you know, so you can make a fully informed choice because we want to ensure our advertisers get good value for money.

You can select to target households in any of our NINE regions covered by our North Wales Magazines and Cheshire magazines, from as far west as Bontnewydd in Gwynedd, across Anglesey, in towns and villages along the A55 and the North Wales coastline, and near the Cheshire/North Wales border and up to the Wirral.

SALES ENQUIRIES

INITIAL ENQUIRIES : 01248 511218 option 1

Angela – Advertising Sales & Admin -Conwy, Gwynedd & Anglesey magazines – North Wales Magazines

Gaynor – Advertising Sales – Conwy, Flintshire & Denbighshire magazines – North Wales magazines

Jane – Advertising Sales – Denbighshire, Flintshire & Conwy magazines,- North Wales magazines

Sarah – Advertising Sales – Cheshire magazines & Flintshire magazines

Heather – Advertising Sales – Cheshire magazines, Flintshire magazines & Denbighshire magazines

Vikki– Sales Support – All areas

JOIN ONE OF OUR GPS TRACKED DELIVERY TEAMS

Alyson – Delivery Team Enquiries – Anglesey, Gwynedd and Conwy 01248 511218 option 4

LETTERBOX ADVERTISING FOR LOCAL BUSINESSES


Send your details and we’ll be in touch