Analysis is important…
Knowing where your customers are most likely to come from makes it easier for you to decide how to get your message to them. It’s no use putting an advert in a national newspaper if the people who use your services need to be located within a 20 mile radius of your business.
If you sell more than one product or service, do you promote the most popular rather than the most profitable? Analysing your customer spending habits can help you to decide.
Analysing these elements of your business will help you to decide the best ways for you market each service or product.
Using tips from expert marketers like Chris Cardell can help you to save money and time building your business
You can also find out more at the Small Business Guide