The wrong way to save money

Whether you are self employed, run a small business or a huge corporation, cutting your spending in the WRONG places can seriously harm your business…

Book Cover of Carol Roth Entrepeneur Equation
The risks and rewards of having your own business

Advertising. It’s an easy target. You might think cutting it won’t really affect your core business. After all, the people around Beaumaris, Menai Bridge, Llangefni, Bangor and Holyhead already know your name and what you do so they’ll call you, wont they? Wrong.

They’ll find your competitors who ARE marketing and you’re likely  to find your phone gets very quiet.

As they say,  if your business isn’t growing it’s shrinking. It never stays the same.

Those who continue to advertise and market their businesses through the lean times will have the upper hand of attracting new customers – especially if your business rivals cut their advertising and marketing and you don’t.

“One of the 3 most common cost cutting mistakes you can make is to cut the marketing budget. You don’t want to pull back in an area like that, especially when your competitors are doing that, because that gives you an opportunity to poach customers,” says Roth.

When looking at savings in your business be sure to always give good value for money and be aware of the consequences of cost cutting in the wrong place. You can read more of Carol Roth’s cost cutting mistakes at

If you are in business on Anglesey or in the Bangor area of North Wales, be sure YOUR business is the one people choose by being included in the Your Local Dragon Directory for your area.

People love to buy local – so give them the chance to buy from YOU.

Stay ahead of your competitors with easy to read tips and ideas from Your Local Dragon Directories. If you’d like your business to be in the next Local Dragon Directories we’d love to hear from you.